Iris Technologies
Most operators piece together property technology from a dozen different vendors. IRIS Technologies does it differently. We are a full-service proptech consulting firm specializing in multifamily and student housing -- serving as the single provider across new development design, telecom, smart home automation, managed Wi-Fi, AI, robotics, surveillance, and more. From ground-up design to value ad deployment, we own every phase so you don't have to manage the gaps between them.
What sets IRIS Technologies apart?
Unlike traditional real estate technology consultants, IRIS rigorously vets, tests, and validates every solution within our own operating portfolio before deploying it to clients. This portfolio-first validation process ensures proven, real-world performance and measurable results you can trust.
ABOUT US
Our team is on a mission to simplify the complexities of prop-tech deployments for multifamily and student housing operators.
Consulting Services
Creating smarter, more connected living experiences.
IRIS identifies and implements the right smart home solutions to enhance resident experience, improve operational efficiency, and increase asset value. From RFP development and vendor selection to full project management, we help communities deploy technology that delivers measurable ROI.
Modernizing connectivity while reducing unnecessary costs.
IRIS evaluates properties for outdated infrastructure, including unused and legacy POTS lines, and identifies opportunities to optimize telecommunications expenses. Through trusted partners and expert guidance, we simplify the transition process from assessment through implementation.
Building reliable connectivity residents can depend on.
IRIS helps communities design and implement the right managed WiFi solution for their residents and operations. We evaluate providers, optimize network performance, and provide ongoing monitoring to ensure a seamless connected experience.
Transforming operations through strategic AI adoption.
IRIS helps organizations develop practical AI strategies at both the corporate and property level. We establish governance, identify opportunities, evaluate platforms, and build actionable roadmaps that drive efficiency, innovation, and measurable business value.
Enhancing security through smarter technology solutions.
IRIS helps communities evaluate, select, and implement surveillance solutions designed around their unique operational needs. We connect properties with trusted providers and help ensure systems deliver reliable security and visibility.
Creating seamless leasing experiences from first click to move-in.
IRIS helps communities select and implement the right self-guided touring solution to improve prospect engagement and leasing efficiency. From access control planning to performance tracking, we ensure technology supports a seamless resident journey.
Preparing communities for the future of mobility.
IRIS evaluates EV charging opportunities based on property needs, local requirements, and long-term ROI. We help communities navigate compliance, select the right solutions, and deploy infrastructure that supports evolving resident expectations.
Delivering smarter solutions for today's delivery demands.
IRIS helps communities implement package solutions that improve resident convenience and reduce operational challenges. Whether through package rooms, lockers, or alternative delivery models, we identify the right approach and monitor performance to maximize success.
Integrating technology from the ground up.
IRIS brings technology strategy into the earliest stages of development planning. From budgeting and infrastructure design to deployment, we ensure every technology layer works together to create a connected, future-ready resident experience.
Optimizing digital strategies that drive performance.
IRIS helps communities maximize marketing effectiveness through technology-driven evaluations of GEO, SEO, websites, and digital experiences. We identify opportunities to improve visibility, engagement, and return on marketing investments.
Building the foundation for connected communities.
IRIS develops low-voltage technology plans that support reliable connectivity, security, and future scalability. We ensure infrastructure decisions align with operational needs and resident expectations.
Bringing modern convenience directly to residents.
IRIS connects communities with next-generation intelligent vending solutions that provide automated retail experiences and added resident amenities. We help identify solutions that enhance convenience while supporting evolving lifestyle expectations.
Projects
Signature Music Row
- Managed WiFi
- Smart Locks & Thermostats
- Leak Detection
- Integrated Access Control
- Package Management
- Self Guided Tours
- EV Charging
Projects
SIGNATURE AT HARTWELL
- Access Control
- Package Management
- Security
- Audio & Video
Projects
COLLECTIVE AT LUBBOCK
- Smart Locks
- Managed Wi-Fi
- Fiber Upgrade
Meet Your Innovators
Expertise is the name of the game at IRIS technologies. With over 75+ years of combined experience our team has implemented a wide variety of prop-tech initiatives across the country. Our culture is the foundation of our business. When you work with our team, you will gain a true partner who is deeply committed to your success.
Whitney founded IRIS Technologies in 2022 and serves dual roles as Founder and SVP of Innovation & Technology at The Preiss Company. She leads the development of revenue-generating technology initiatives across the Preiss portfolio and the broader multifamily market, combining innovation with operational excellence to deliver customer-first solutions that drive revenue growth, mitigate risk, and reduce expenses.
With over 15 years of experience in prop-tech and property management, Whitney is also a founding board member of the W. Collective, a women-in-leadership network advancing opportunities and advocacy within the multifamily industry.
She has over 15 years of professional experience in prop-tech and property management and is a founding board member of the W. Collective, a women-in-leadership network for the student housing industry.
As Vice President of Product Strategy with over 10 years of experience in the industry, Ed has demonstrated a strong aptitude for leveraging technology to drive organizational success. He brings a passion for sports, gaming, and outdoor activities to his work and the valuable skills and discipline honed as an Eagle Scout.
Ed’s career with Preiss began in 2012 as a leasing agent, where he quickly distinguished himself as a driven and results-oriented professional. Through a combination of hard work, strategic thinking, and a commitment to excellence, he steadily progressed through the ranks, taking on roles of increasing responsibility and scope.
Today, as Vice President of Product Strategy, Ed plays a critical role in shaping the company’s technology strategy and driving innovation across the organization. From identifying emerging trends and technologies to overseeing the development and implementation of cutting-edge solutions, He is dedicated to ensuring that Preiss remains at the forefront of the industry.
With a deep understanding of the complex interplay between business needs, user experience, and technical requirements, Ed is able to bridge the gap between varying stakeholders, helping to align goals and achieve success. Whether working with executive leadership or front-line staff, he is committed to fostering a culture of collaboration and innovation that supports growth and drives results.
In addition to his work with Preiss, Ed is an active community member, volunteering his time and expertise to various charitable organizations. Ed is committed to ongoing learning and professional development to stay at the forefront of his field.
Adam currently serves as the Director of Information Security, managing the Google Workspace environment, VOIP phone systems, Office networks, and other critical infrastructure. With over 16 years of experience in the IT industry, he has a wealth of knowledge in managing office networks, corporate servers, and other operational infrastructure. His expertise includes deploying and maintaining VOIP phone systems, Ubiquiti networks, Microsoft servers, and property management software. His passion for technology and commitment to quality have enabled me to excel in his role and deliver exceptional client results.
Javier Ginestra is a seasoned professional with an extensive background in student housing and a passion for technology, gaming, and Mixed Martial Arts. With nearly two decades of experience in the student housing industry, he has honed his skills in creating safe and vibrant living communities for students. Since 2003, Javier has been dedicated to improving the student living experience, consistently achieving high occupancy rates and resident satisfaction.
Javier's interests extend beyond student housing. He is an avid gamer, finding inspiration in the strategic thinking, problem-solving, and teamwork that gaming fosters. His commitment to discipline and personal growth led him to the world of Mixed Martial Arts, where he has honed skills in focus, resilience, and goal-setting. These qualities have proven invaluable in both his personal and professional life.
With a degree in Computer Science and Math, Javier has a strong foundation in technology and analytical thinking. He is enthusiastic about leveraging his technical expertise to enhance the student housing industry through technology-driven innovation and meet the ever-evolving needs of students and the communities they inhabit.
With over 20 years of experience in the Multifamily industry, Gavin brings a wealth of knowledge and experience to the IRIS team. Having been in the Property Management industry since 2004, Gavin has held numerous roles from Property Manager, to Construction Manager, to Regional Manager over the years. Joining The Preiss Company in 2007, Gavin has gained vast experience in portfolio management, organizational leadership, and owner relationships that greatly assists in leveraging perspectives from all stakeholders when analysing the goals of prospective projects.
Outside of work, Gavin enjoys spending time with his wife and 4 kids, and participating in church activities and working on classic cars. Gavin has a BS in Management Information Systems from Auburn University, and an MBA from Wake Forest University.
Bri joined Preiss in 2021 and joined the IRIS team in 2024. With over 10 years of dedicated experience in student housing, Bri brings a wealth of knowledge and expertise to her role as the Sales & Marketing Lead.
Bri began her career in the housing industry as a Community Assistant during college, where she quickly discovered her passion for student living. Through dedication and hard work, she advanced into multiple on-site roles and leadership positions, gaining firsthand experience in the fast-paced, ever-evolving world of housing operations.
Because she’s lived the day-to-day life of a property team, Bri understands the real challenges sites face, from the pressure of leasing season to creating meaningful resident experiences and keeping teams motivated. That perspective now plays a huge role in her work at IRIS, where she leads marketing initiatives for the brand.
Bri is a proud alumna of Texas Tech University. She is dedicated to fostering meaningful relationships with clients and partners, driving growth, and delivering exceptional results for IRIS Technologies.
Jacob Votaw joined Preiss in 2022 as a part-time leasing agent while balancing the demands of being a full-time student. Through hard work, dedication, and a passion for real estate, he transitioned into a full-time role, gaining valuable hands-on experience in property management and leasing. This role provided Jacob with deep insight into what makes a property successful, including tenant engagement, operational efficiency, and leasing strategies.
In December 2025, Jacob earned his degree in Business Management from Texas Tech University, equipping him with a strong foundation in business principles. His unique blend of real-world experience and academic knowledge allows him to offer innovative solutions to his clients. Today, as a Business Development Representative, Jacob leverages his expertise to deliver smart home technology solutions, helping businesses stay competitive with cutting-edge innovations.
Jacob’s journey began as a student-athlete at Texas Tech, where he played football and cultivated a strong work ethic, discipline, and leadership skills that have carried over into his professional career.
Hilal is an experienced IT support specialist with a passion for helping people solve their technology problems. With 4+ years of experience in the industry, he has developed a wide range of skills in troubleshooting, networking, hardware and software maintenance, and customer service. He is committed to providing excellent IT support to staff, ensuring that their technology is always running smoothly and efficiently. Whether it’s setting up a new computer, troubleshooting network connectivity issues, or resolving software problems.
John currently serves as a Technical Support Specialist on the IT Support Team providing technical support for our 600 team members across 66 properties in 12 states. John has over 20 years of IT customer support, training, and technology management services experience. John approaches each support contact with knowledge, kindness and compassion, focused on promoting a healthy support team experience for both our internal and external customers. John attended Brevard College on an Athletic Scholarship and was an All State athlete. Following college and before transcending into the technology industry, John spent 10 years in club management where he developed a unique talent of customer service engagement, support and training skills.
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